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40/40 Club Atlanta

On June 1, 2005 construction began on the $4 million 40/40 Club co-owned by business mogul Jay-Z. The 15,000 square foot ultra sports bar and lounge opened its doors on October 25, 2005.

The multi-level upscale sports bar and lounge, located at 2120 Atlantic Avenue at The Walk (in front of Caesars Hotel and Casino) features more than 30 Plasma TV’s and four VIP rooms that fans of the 40/40 club have become accustomed to in New York.

“Atlantic City is the second stop on our 40/40 club world tour.” said Juan Perez. “We are very excited to be a part of this growing community and the new Atlantic City expansion project, ‘The Walk.'”

The 40/40 Club is named after one of baseball’s most prestigious plateaus. A benchmark for power and speed, The 40/40 Club denotes players who hit 40 home runs and steal 40 bases in one season — only Barry Bonds (1996), Alex Rodriguez (1998), Jose Canseco (1988) and the newest fourth member, Alfonso Soriano (2006) can call The 40/40 Club home. The four jerseys of these men grace an area of the lounge to honor their great accomplishment.

“I decided for my second location to be considered home and New Jersey is home,” said Jay-Z.

The decor of 40/40 is a mix of memorabilia from this country’s greatest games coupled with an AC vibe.

Nine plasmas (seven of which are 72″), four 12′ X 12′ two-sided big screen TV’s, a premium Cognac room and three private VIP rooms make The 40/40 Club the best spot in Atlantic City to hang out or catch the big game. Two of the VIP rooms,the Caesars Diamond Club Lounge, appropriately named after the master of casino entertainment, Jay’s casino of choice, and A Rod Lounge(24′ X 16′ each), are fully equipped with their own personal entertainment centers, 72″ plasma TV’s with surround sound controlled by their own touch-screen remote, Italian leather wrap-around couches, handmade pillows and custom pool tables. Each room can hold up to 60 people for private parties and events. The largest VIP room, The ESPN Hall of Fame Lounge, is 46′ X 20’ and can hold up to120 guests. This room exhibits a museum of ESPY photos and awards. The Atlantic City Club is also home to the Cognac Room, which has become one of our most popular rooms.

On the main floor, six chairs suspended from the ceiling transcend guests from a sports bar to a lavish lounge in a matter of seconds. Lush purples and charcoal glazing adorn the walls while rich slate imported from South America make up the flooring, bars and tabletops. The 40/40 Club is accented by over 500 pillows that were designed by owner Juan Perez’s childhood friend’s mother and handcrafted in her home in Washington Heights.

Autographed jerseys given by various famous players who wear the number 40 hang from all points of the lounge along with other famous jerseys — such as Michael Jordan’s number 23 and Lawrence Taylor’s number 56. The “Memorabilia Hallway” is jersey after jersey of autographed one of a kind jerseys from the sports worlds most prominent atheletes. “We tried to create a place that would be favorable to both men and women and we think we have found it with the combination of sports and “an upscale, hip lounge,” said owner Juan Perez.

Executive Chef Juan Jara created a menu that is sure to please both the sports fan and the casual diner. “Guests will be enticed by the Latin-Soul lounge food, with menu selections including southern fried chicken strips, lobster spring rolls and our famous 40/40 club burgers with our own signature 40/40 sauce. We also offer one of a kind mini treats including fried twinkies, fried snickers and mini strawberry shortcake biscuits.