Cadillac Palace The Cadillac Palace Theatre (formerly the The New Palace Theatre) is a Chicago theatre owned by the Nederlander Organization and operated by Broadway In Chicago. It is located at 151 West Randolph Street in the Chicago Loop area downtown. The theatre originally opened in 1926 as the New Palace Theatre. It was built at a cost of $12 million as part of the Eitel Block Project. In 1984 the theatre was renamed the Bismarck Theatre and turned into a rock venue. In 1999, it was renovated and renamed the Cadillac Palace Theatre after Cadillac purchased naming rights to the venue. It currently has maximum capacity of 2,344 people. Since this reopening it has been home to many pre-broadway hits. The theatre is currently operated by Broadway In Chicago which has allowed for more Broadway hits to tour through Chicago causing a great economic impact on the city of Chicago. Architecture The Rapp Brothers,George and Cornelius, were responsible for the design of the Cadillac Palace Theatre. The two men were also the architects behind the Ford Center for the Performing Arts Oriental Theatre and the Chicago Theatre, as well as dozens of other theaters around the country. Their inspiration for the look and feel of the Palace Theatre came from the Fountainebleau and the Palace of Versailles, both found in France. The interior includes huge decorative mirrors, breche violet and white marble. The walls inside are adorned with gold leafing and wood decorations, as well as a series of complex arches and detailed brass ornamentation. Restoration During World War II the United States government went around to most theaters and confiscated all the brass. Brass was melted down and used for ammunition, shells, etc. At the time, the owners of the Palace Theatre painted all the brass in the theater white, so that when the government came in, they were tricked into thinking the theater contained no brass. The brass was left this way and generally forgotten about until the recent renovation of the theater, when the paint was scraped off and the rare brass ornamentation was rediscovered and restored to its original state. The theatre was opened as part of vaudeville's Orpheum Circuit. As part of the Orpheum Circuit, the theatre housed such stars as Jimmy Durante, Mae West, Jack Benny, Sophie Tucker, and Bob Hope. After the loss of interest in vaudeville, the theatre was converted into a movie palace in 1931. The Cadillac Palace became home to pre-Broadway tours and world premieres with the opening of Elton John and Tim Rice's Aida. This was the beginning of many Broadway caliber shows to pass through the Cadillac Palace. Mel Brooks's The Producers premiered in Chicago starring Nathan Lane and Matthew Broderick in February 2001. In October 2006 The Pirate Queen made its premiere. Oprah Winfrey presents The Color Purple sat down for its long-run from April 2007 to September 2007. In March 2009, the national tour of "Mary Poppins" began its premier engagement at the Cadillac Palace as well as Shrek on June 1st, 2009.