The Coyote Ugly legend began with a girl, a dream, and a little bit of Wild Turkey. In 1992, Liliana “Lil” Lovell, a 24-year-old Wall Street apprentice-turned-bartender was living a good life. She was doing a job she loved, making money, and gaining notoriety for her antics on the bar as well as behind it. Tired of working for other people, she was ready to make her move. The plan was simple: open her own bar, make money, and have fun doing it. Determined not to let anyone or anything get in her way, she drew up a business plan [beautiful girls + booze = money] The Coyote Ugly Saloon officially opened its doors on January 27, 1993. Over the years Coyote Ugly has meant different things to different people. Some come in just to get abused by Lil and drink cheap tequila out of her boots; some to watch Jacqui–long term bartender-turned-manager–down 151, set it on fire, then shoot the flames down the bar; and others come just to drool over the new bartender dancing on the bar. Quick wit, unshakable assurance, and the ability to take your last dollar has made the Coyote Ugly what it is today.