Herbst Pavilion Located on a pier that juts out into the bay, the Herbst Pavilion is a 30,000 square-foot exhibition hall that accommodates 3,000 people. Similar to the adjacent Festival Pavilion, the clear-span venue rental is a unique facility easily transformed into imaginative event space. It is perfect for product launches, exhibits, theme parties, festivals, fundraising galas, and trade shows. The space may also include the Cowell Theater, a 437-seat, fully-equipped theater. Overall, Fort Mason Center has more than 130,000 square feet of meeting, conference, special event, and performance space.