Hooters of America, Inc. is the Atlanta-based operator and franchiser of over 455 Hooters locations in 44 states in the US, Argentina, Aruba, Austria, Australia, Brazil, Canada, Chile, China, Columbia, Costa Rica, Dominican Republic, England, Germany, Greece, Guatemala, Korea, Mexico, Paraguay, Panama, Peru, Philippines, Singapore, South Africa, Spain, Switzerland, Taiwan, Venezuela and the Virgin Islands. The privately held corporation owns 120 units.
The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industrys growth leaders. Hooters has proven successful in small-town America, major metropolitan areas and internationally.
The casual beach-theme establishments feature “oldies” jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 68% of its sales from food, 4% from merchandise, and 28% from beer, wine and spirits.
The element of female sex appeal is prevalent in the restaurants, and the company believes the Hooters Girl is as socially acceptable as a Dallas Cowboy cheerleader, Sports Illustrated swimsuit model,