The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industry’s growth leaders. Hooters has proven successful in small-town America, major metropolitan areas and internationally.
The casual beach-theme establishments feature ’50s & ’60s jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 70% of its sales from food, 5% from merchandise, and 25% from beer and wine. Notably, Hooters does not serve liquor.
The element of female sex appeal is prevalent in the restaurants, and the company believes the Hooters Girl is as socially acceptable as a Dallas Cowboy cheerleader, Sports Illustrated swimsuit model, or Radio City Rockette. The Hooters system employs over 25,000 people – nearly 15,000 of which are Hooters Girls. The “nearly world famous” Hooters Girls are the cornerstone of the Hooters concept, and as part of their job, these all-American cheerleaders make promotional and charitable appearances in their respective communities. Hooters hires women who best fit the image of a Hooters Girl to work in this capacity. The chain hires both males and females to work in management and host, staff, service bar, and kitchen positions. The Hooters Girl uniform consists of orange shorts and a white tank top, short-sleeve or long-sleeve T-shirt. Pantyhose and bras are required.