The name “Nellcôte” was inspired by Villa Nellcôte, an ornate 16-room mansion on the waterfront of Villefranche-sur-Mer in the Côte d'Azur region of southern France. This villa was the setting for one of the most infamous house parties of all time, as well as where the Rolling Stones recorded “Exile on Main Street” during the summer of 1971. The concept is meant to capture this particular cultural moment in time, where the young Rolling Stones partied and dined in Villa Nellcôte with the who’s who of early 70s Bohemia—a veritable checklist of rock ‘n’ royalty including artists, style icons, deviants, socialites and creative misfits. Bucking the ubiquitous dining trend of stripped down classic comfort food in rustic, contrived and predictably lowbrow environs, Nellcôte will instead offer our take on classic luxury. Despite the opulent design, the concept will decidedly celebrate the best components of the current handcrafted era—affordable prices, local product and artisanal quality.