Opium The Opium Group, the team behind South Beachs hottest nightclubs Mansion, SET and Louis Bar-Lounge, in addition to Priv Las Vegas, is relocating one of the worlds most iconic hotspots, Opium, to The Seminole Hard Rock Hotel & Casino in Hollywood, FL, debuting in April 2009. Featuring The Opium Groups signature brand of upscale, European-inspired nightlife and distinctly South Beach design sensibility, Opium is set to take The Seminole Hard Rock Hotel & Casino in Hollywood, FL. by storm. Inspired by the great cabarets of Paris mixed with modern Asian dcor themes, Opium (located in the space formerly known as Spirits), will feature multiple levels of glamorous decadence including towering golden Buddha, Shangri-la inspired lanterns, French flock wallpapers, ornate velvet seating, and VIP service galore. Unlike anything currently existing in the Broward market, Opium at The Seminole Hard Rock Hotel & Casino is slated to dazzle even the most seasoned nightlife connoisseur. The Opium Group is one of the countrys most successful hospitality conglomerates, operating Miamis top four nightclubs; Opium Garden, Priv, Mansion and SET. A driving force behind South Beachs ongoing cultural renaissance, The Opium Group has been heralded by Harperss Bazaar, Travel & Leisure, People, Time, The Miami Herald, and numerous other publications for drawing A-list celebrities and the international jet-set to Miami Beach. Three visionaries with unique perspectives and expertise, owners Eric Milon, Roman Jones and Francis Milon create a tour de force of hospitality, design and ambiance. Together they have made an indelible mark on Miami Beachs landscape, enjoying enduring success in an industry where longevity is rare. A top model gracing the cover of GQ and the runways for Giorgio Armani, Paris-native Eric Milon moved to Miami in the early 1990s. Lured by South Beachs burgeoning modeling scene, Eric soon realized the need for a chic eatery to entertain the international photographers, fashionistas and gliteratti seeking South Beachs idyllic Deco backdrop. In 1991, he opened The Strand restaurant to unprecedented enthusiasm, creating a buzz that Miami had not experienced in decades. The celebrity elite soon flocked to The Strand, and Eric was dubbed one of the original pioneers of The American Rivieras rebirth. Erics brother Francis Milon joined him in 1996, bringing the skills he honed working at Paris and New Yorks top nightclubs. One of the fashion worlds foremost photographers by trade, Franciss business know-how, coupled with his eye for beauty created the ideal partnership. Their newest venture, The Living Room quickly became an icon, inspiring the numerous bars and nightclubs that now populate South Beach. Shortly thereafter, The Milons joined forces with Roman Jones, a young entrepreneur who cut his teeth in the corporate hospitality market, overseeing the expansion of the Taco Bell, Burger King and Dominos Pizza brands. British-born and rock and roll bred, Roman completed the trifecta. Son of rocker Mick Jones, Roman used his business acumen to parlay this experience into a career as one of the leading nightclub operators in the country.