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SOBE's name and concept originated from the founder and owner Cecile Barker, whom also owns a record company "SOBE ENTERTAINMENT", located in Miami Beach. SOBE LIVE was designed to showcase and promote SOBE ENTERTAINMENTS up and comming acts and provide a hip place where anyone who has a passion for dance and good music can come and listen to the best local DJ's without the pretense and hype of most south beach nightclubs. SOBE LIVE is a club that plays real music for real people. Any time of the week when you go to SOBE LIVE you can hear the best DJ's on the beach spinning Hip Hop, House, Old School, R&B, and Raggeton.